AI Insights · Timothy · July 2025
Top 5 Fashion Games Performance in Europe, Q2 2025
Explore the performance of the top 5 fashion games on a unified platform in Europe during Q2 2025, highlighting key trends in downloads, revenue, and active users.
In the second quarter of 2025, the top fashion games on the unified platform in Europe demonstrated varied performance metrics, according to data from Sensor Tower. Here's a closer look at each app's trends in downloads, revenue, and active users.
Skincare Time: Makeover ASMR showed fluctuating weekly downloads, peaking at over 433K in late April. Revenue saw a decline mid-quarter, with a notable dip to $40 in early June, but it rebounded to $87 by the end of June. Active users remained relatively stable, hovering around 800K, with a peak of 885K in early June.
Satiszone: Perfect ASMR Tidy experienced a gradual decline in weekly downloads, starting at 175K and dropping to around 90K by mid-May, before slightly recovering. Revenue followed a similar downward trend, beginning at $604 and decreasing to $352 by the end of June. Active users remained consistent, averaging around 800K throughout the quarter.
Fashion Queen: Dress Up Game saw an increase in downloads towards the end of the quarter, reaching 142K in the final week of June. Revenue peaked at $280 in late May before stabilizing. The app maintained a strong active user base, closing the quarter with over 1.67M users.
Paper Doll Diary: Dress Up DIY maintained steady download numbers, fluctuating between 105K and 147K. Revenue increased from $19 at the start to $86 by the end of the quarter. Active users showed a steady climb, peaking at over 2.56M in late June.
Beauty Tiles: Story & Makeover experienced a steady rise in downloads, ending the quarter at 150K. Revenue remained strong, consistently above $18K, with a peak of $23K in late May. Active users grew significantly, reaching over 513K by the end of June.
For more detailed insights and analysis, visit Sensor Tower.
